Home Staging Profit Trends: What’s the Scoop?
By Lisa Robertson
Are you curious about how home staging can impact your profits? The latest survey from the Real Estate Staging Association (RESA) offers some eye-opening insights into the profitability of staging homes across different market segments.
Here’s a quick overview of the key findings from the 2023 report:
Profit Breakdown: Luxury vs. Average Properties
Average Properties: Home stagers see about $480 in profit per job for properties staged within the initial 60 days.
Luxury Properties: The profits are substantially higher, with stagers earning approximately $2,058 per job, showcasing the significant returns from luxury staging.
Staging Fees Over the Years
The fees for home staging have evolved over time. Here's a snapshot of the changes for both luxury and average listings from 2020 to 2023:
● 2023 Fees:
• Luxury Listing: $0 - $2,000
• Average Listing: $2,000 - $4,000
● 2020 Fees:
• Luxury Listing: $4,000 - $6,000
• Average Listing: $6,000 - $8,000
● 2022 Fees:
• Luxury Listing: $12,000 - $75,000
• Average Listing: $8,000 - $12,000
Source: Real Estate Staging Association (RESA), State of the Home Staging Industry 2023 Report.
The Takeaway
The variance in profit highlights the lucrative potential of staging luxury properties, which often requires specialized expertise and additional resources. Staging can significantly enhance the appeal of a property, leading to higher returns for stagers.
Ready to master the art of home staging? Request a printed copy of my book today to gain the insights you need to excel in both luxury and average markets.
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