Staging Success by the Numbers: Is It Worth the Investment?

By Lisa Robertson

When it comes to selling your home, first impressions are everything. That's where home staging comes in. But does staging really make a difference? The numbers say yes. Here's a closer look at the stats that highlight just how impactful staging can be for a successful home sale.

Quick Sales: Time is Money

In the competitive real estate market, time is crucial. A well-staged home can significantly reduce the time your property spends on the market. Consider this:

  • 2021: Owner-occupied staged homes received offers in just 13.6 days.

  • 2022: The average was slightly longer at 14.2 days—still an impressive turnaround.

These numbers are a clear indication that staging can make your home more appealing, attracting buyers more quickly.

Higher Offers: Staging Pays Off

Not only does staging help sell your home faster, but it can also lead to higher offers. Between January and September 2023, 45.24% of staged homes sold over the listing price. Although this represents a decline from 63% in 2021 and 2022, it’s still a strong argument for staging.

Why the drop? The market might be shifting, but even in a cooling market, staging proves to be a valuable tool in driving up the final sale price.

Increased Value: The Financial Upside

Beyond speed and offers, staging can also increase the overall value of your home. In 2022, staged homes sold for an average of 21% over the list price, up from 20% in 2021. This upward trend underscores the financial benefits of investing in professional staging.

(Source: Real Estate Staging Association (RESA), State of the Home Staging Industry 2023 Report)

Want to Maximize Your Home's Sale?

The data makes it clear: staging isn’t just about making your home look good—it’s a strategic move that can lead to faster sales and higher returns. Whether you're selling in a hot market or navigating a more balanced one, staging offers tangible benefits.

If you're ready to take the next step in selling your home, I’ve got just the resource for you. Request a free printed copy of my book packed with insider tips and strategies to help you stage, market, and sell your home for the best possible price.

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